Weight Watchers NYSE: WTW, founded in the 1960s by Jean Nidetch, is a company offering various dieting products and services to assist weight loss. It started as a discussion group for how to best lose weight. It now operates in about 30 countries around the world, generally under the name "Weight Watchers" translated into the local language. Its most prominent celebrity endorser is Sarah, Duchess of York.
Varying on location, Weight Watchers generally offers two distinct programs:
§ The POINTS program
§ The Core program
The programs are supplemented by optional support groups, which meet regularly and provide ground assistance to those trying to meet weight-loss goals.
POINTS program
The POINTS system is, in essence, a simple way to quantify a participant's caloric intake and energy expenditure. Various servings of food are assigned a specific number of points, and various types of exercise are assigned negative numbers of points; a program participant is allocated a certain number of points per week, with that number based on the individual's current weight and weight goals.
The effect of this is that the participant is not restricted from eating any specific type of food, but they must stay under their total point value for the week. This stands in marked contrast to diet approaches such as the South Beach diet or the Atkins diet, under which some foods are completely forbidden and others are permitted in theoretically unlimited amounts. The participant's ability to factor exercise into the plan increases its flexibility: the participant can eat more points as long as they offset them with exercise, or eat fewer points if they prefer not to exercise.
Many Weight Watchers proponents enjoy the POINTS system precisely because no food is out of bounds, as long as it is eaten in moderation, and because exercise can be factored in.
The Core Plan
In part as a response to the popularity of plans like Atkins and South Beach, Weight Watchers has recently developed a separate plan, known as the Core Plan. This plan classifies certain types of food as "core," and permits participants to eat core foods with the restriction that they should only eat these foods "until satisfied, not full." Core foods are a list of healthy foods from all the food groups, including fruits, vegetables, fat free dairy, lean meats, and whole grains. Non-core foods are assigned the usual point values, and participants are given an allotment of 35 non-core points that they can eat in a week.
The Flex Plan
Under this plan, participants are assigned a set number of points to consume per day based on their current weight. The number of points allowed may be increased with exercise. The "Flex" part of the plan is that several additional points are allotted (which is not based on weight) that can be used or not used during the week.
Turn Around
In August of 2004, the Turn Around Program (a registered trademark) was introduced which not only incorporated the Points and Core food plans but is intended to assist people with developing an overall healthy lifestyle. The program includes healthy food intake but also includes following 8 Good Health Guidelines, activity and member support. It is through all of the aspects of the program that members are able to not only reach their weight loss goals but to make permanent changes to support lifetime weight management.